Engaging your audience

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Engaging your audience is at the very heart of good communication. It’s what we specialise at here at WE CAN CREATIVE. It’s not enough to just produce work or content for your marketing or communication. You have to understand how to engage your target audience. Often that’s not you, your friends or people you know. It’s the people who pay you money or earn you money.

And this week we witnessed a TV advert for the BBC which took this very notion of appropriate engagement to heart for it’s new TV Advert celebrating original British drama on the channel. It works hard to engage people who are attracted by watching¬†drama, reading books, listening to poetry, storytelling, and hearing great tales.

Benedict Cumberbatch at his very very best, talking to camera complete with dramatic lighting, framing and THAT voice. Oh what a¬†voice…

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