As one of the leading brands in tractor engineering, John Deere are right at the forefront of the industry making technological advances which improve yield, efficiency and functionality for farmers. These machines are built to last, and buying a new tractor or combine harvester is a significant financial investment. John Deere need sales brochures that really speak to the farmers, demonstrating the benefits, the return on investment and focussing on the developments in functionality which is crucial.
Paired with the dramatic and captivating photoshoots we directed, we were able to produce branded sales materials which adhere to the John Deere brand rules. We have also designed maintenance brochures, as well as a number of proposals for additional sales and post-sales materials, some of which have formed the basis for materials that John Deere have gone on to develop and produce.