Winner of website of the year… really?

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The University of Birmingham's new website is neither responsive or mobile friendly
The winners of the 2014 edition of the Website of the Year award have been announced – Quote “Britain’s most important people’s choice award for websites”. The title ‘Best Website of the Year’ is given to the website with the “highest average score on content, navigation, design and recommendation intention.”

Now putting aside the ambiguity of the word “best” – We’re certain one of the factors in 2014 should surely be one which works on more than one device. And even on one device, works at all sizes.

“building any website from scratch now which isn’t fluid, or for good reason has an adaptive mobile version is non-negotiable. Especially in education…”

The University of Birmingham's new website is neither responsive or mobile friendly

The winner of the the best website for Career & Education was the Birmingham University website. Now this isn’t the place for personal preference on design choice, but it has to be said that it’s hardly the most engaging and informative design layout. Beyond that, it’s a rigid fixed width website, with absolutely no ability to be either responsive or adaptive.

In our view building any website from scratch now which isn’t fluid, or for good reason has an adaptive mobile version is non-negotiable. Especially in education where the numbers of young people accessing the information means even higher mobile visits for this user group with almost 9 in 10 (87%) of adults aged 16 to 24 using their mobile phones to access the Internet*, and the number of children using phone for the internet doubling in the last 2 years alone!** It seems crazy this has been overlooked.

Sources *Office for National Statistics / **Ofcom

 

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