So you’ve been asked to create an infographic?
A well-designed infographic can help you simplify a complicated subject, or turn that subject into a captivating experience for the user. People love them, understand them, and can share them. But they can also disregard them, swiftly. You have a small window to grab their attention. So next time you’re asked to create one, consider the rules below and you’ll be well on your way to becoming a content marketing star!
1. Identify your goal.
What is your goal with the infographic?
Why are you doing it?
Once you know what your goal is, you can start to decide what kind of info
and layout will work best for you.
2. Identify your audience.
Who are you talking to?
What language do they use?
What do they care about?
Is it the same as you?
3. Create a core message or story.
There is a flow to a good infographic, a rhythm.
It’s not a random collage!
4. Be relevant.
Make it short and sweet – keep it simple.
Divide the content into smaller blocks so that it can be easily and quickly digested.
An average user will spend maximum 3 minutes reading it.
Tell something new!
5. Research well.
Collect relevant information and check them from different perspectives and standpoints.
6. Make your header persuasive.
90% of people look at an infographic when the header and the title catches their attention.*
Good infographics have one central idea, apply it to a heading at the start so the reader knows what it is about straight away. Dangle the carrot!
7. Make an eye-catching design.
Highlight the most important words and numbers.
Make a clear distinction between blocks of info.
And don’t forget design should help explain the subject, not confuse it.
8. Go viral.
Chose the right social channels to promote it on.
Consider posting it on another blog.
Don’t forget to include your sources.