What says Christmas more than dancing on a snow covered stage dressed in Burberry’s iconic style? Yes, Burberry has launched its Christmas campaign with an interesting ad that is a mix of classic British fashion, well considered cinematography and a surprise celeb appearance. Romeo Beckham, who’s fame was handed down to him by his Dad, is the new face of Burberry’s Christmas ad. He is heavily featured throughout the four minute spot perhaps in a bid to push their children’s range.
The remainder of the ad stars models dancing in the clothing brands trench coat with subtle hints of their famous crosshatched pattern. Each scene is well considered and with the right balance of product placement and Christmas feeling. This is all accompanied with a song written exclusively for Burberry by Ed Harcourt that captures the magic of the ad. This is their first ever Christmas campaign and by using Beckham junior, it is sure to create lots of buzz around the brand just in time for Christmas.
This ad evokes the festive spirit without have any specific reference to Christmas itself, leaving us all a little excited for Christmas. Only 43 days now, better get shopping!