The brief was to create a bespoke menu design to showcase the Gelato selection at Spaghetti John's - the menu would sit within the restaurant, but have its own stand-alone identity. Their Gelato has a reputation locally as being outstanding, so we wanted the brand to shine in its own right.
Our work with Spaghetti John's always centres around showing off their authentic Italian food and enticing menu. With their specialist Gelato menu, creative photography was crucial - we styled the entire shoot to bring the huge range of Italian flavours, toppings and sauces centre stage.
We used custom illustrations combining watercolour paintings with our own photography to bring an extra dimension to the design, and ensure the consistency of the menus within the Spaghetti John's brand.