When leading research group Good Sense Research (GSR) became a part of FIS, they wanted to retain their own unique identity whilst sitting under the FIS umbrella. We developed an original visual style which runs in the same innovative, illustrative vein as FIS, but gives GSR their own strong stand-alone brand.
We created a number of pieces for them in this style including their website, trend book and a dual format services sales presentation. We also generated a set of illustrations matching this style for their sales presentations and website to create a visual consistency. They form part of the animated story they now send out to demonstrate the way GSR work with their clients to understand and interpret what their customers are saying about their products.
An exciting part of the work we do with GSR is to produce their yearly trend book, demonstrating their knowledge and understanding of the food industry in particular.