Guarding UK

The case for content

Guarding UK came to us to redesign their website. After talking with them it was clear that the key to GUK winning new business was the demonstration of their current and previous experience.

With this in mind, we brought case studies to the forefront of their site, allowing them to display the range of work they undertake, and showcase the size and prestige of their clients. In order to generate these case studies we spent time with the heads of each sector, encouraging them to talk through the generic requirements of their sector and then exploring specific examples. Conducting these interviews meant we were able to help them unlock their core business values, and the areas that are of real value to their clients. Taking these interviews we crafted engaging and powerful case studies to highlight their experience and expertise in each sector.

Alongside the content we developed a strong, clear website with icon sets to visually identify these sectors and key business areas. The site is flexible so they are able to continue to add case studies as they work with more and more clients. As well as this content, the site allows them to validate their services with their accreditations, and includes a careers section to give them a place to recruit the best staff for their business.

We developed an icon set to represent the services and sectors.

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