Real Food Markets

Real Food, Real Producers, Real Flavour

Real Foods needed a strong, fresh visual identity in order to capitalise on the move from their established location in Kings Cross to two new venues, just outside newly-developed Kings Cross Station, and Charing Cross Station.

The geographical move coincided with their new focus on a street-food-based range. In a nod to the strong tradition of other markets being named after their location we named each market after its own location.

We based the branding on stylised illustrations of each station building, both of which have iconic, recognisable architecture, which allowed us to create a strong graphic identity around the Real Foods brand.

We Can Creative have consistently and reliably delivered on creating and developing a range of successful creative concepts for us. This has included re-brands and complete new identities and related collateral material.

They always demonstrate a commitment to understanding what we are about, the sector we operate within and what we want to achieve.

They are great to work with, are very agile and responsive, and have managed to work with challenging briefs and within challenging time-frames.

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Mockup developed for the market tarpaulins to visualise how they would look in situ. These are currently being used in the King’s Cross Market.

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