Menu redesign for local Italian restaurant

Our brief was to re-position Spaghetti John's as a family-friendly, welcoming, place to get an authentic Italian meal.

We have worked with Spaghetti John's, a busy Italian Restaurant in Bedford's Cultural Quarter, for a number of years - Gianni and his team are always a pleasure to work with. We have designed all of their menus, and the style has evolved in tune with the way the business has developed.

This particular design of menu was created with custom illustrations by a local artist we worked with. The illustrations present an artistic style which is recognisable and quirky, reflecting the personality of Gianni and his team. The style gives Spaghetti John's branding that works with their emphasis on authentic Italian cookery, fresh ingredients and a family atmosphere.

Bedford is a town with a huge and vibrant Italian heritage, so working with Spaghetti John's on this menu design was a brilliant opportunity to work on a creative project at the heart of our local community.

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