Zafferano are event caterers with a creative edge - and they were keen to communicate that, both externally and internally. They came to us with the line ‘Food that Sings’, and we built them an entire identity system with that ethos at the heart.
The brand we created defined a new culture of performance at every level inside the business. The new brand was grown-up and credible; strong enough to compete with the industry’s main players, whilst remaining true to the personalities and values which built the business.
We ensured that the new culture was communicated from the inside out, with an air of magic and ceremony evoked throughout the logo design, photography and colour schemes. Each piece of collateral we created carries the Big Idea of performance, inspiration and delight.