Blogging continues to gain in popularity, with more and more people taking to sites like WordPress to write about topics they’re interested in. While you might think this is only great news for would be journalists or authors, it’s also great for local, national and global business.
With 1.17 billion people (yes, 1.17 BILLION) starting their research for products on Google alone. It’s important to make sure your website is as high up in their search results as possible.
Therefore making sure your website is easily tracked and found by Google is of vital importance. One way that Google choose a website for higher rankings is if it is updated regularly. Posting a blog is an excellent way of doing this. It’s also a great way of showing your current and future clients that you’re up to date with the latest developments in your business area.
Naturally blogging doesn’t come easy to everyone, so what’s the best way to be sure what you are writing is of interest to your customers?
We’ve put together some top tips:
Plan your blogging: Like anything else you do to grow your business you need to set time aside to do some blogging. Plan for each blog so you have time to think about what you’re going to write, actually write it, and then get it proofed before uploading.
Don’t be frightened of writer’s block: You know your business. You probably talk about it a lot. Why not write down what you talk about? Whether it’s a new product you’re offering, or maybe some developments in your sector, or maybe some related news you have an opinion on. Get those thoughts online.
Stop thinking: The best way to come up with ideas is to stop trying to come up with ideas. No, really. Some of the best ideas we have are when we’re walking home, or doing something that has nothing to do with work. Just relax and those ideas will come.
Ask colleagues: Talk to colleagues about what they’re thinking about. Everyone from the newest member of staff to the longest serving will have opinions about what you do. So get them to submit ideas. Of course you can always veto any you don’t think are suitable.
Vary the authors: If you’re asking you team for ideas, why not get them to write them too? It takes the pressure off you and also shows your customers that your entire team has their fingers on the pulse. It also helps your blog develop different styles of writing, so you’re more likely to engage with different demographics within your audience.
Blogging need not be scary. As with anything, practice makes perfect. Get a blog started on your company website and get writing. You’ll be attracting new customers in no time.
If you need help in getting a blog integrated into your website, then get in touch.