The Mailcoach holds a prime site in the centre of Northampton. Neighbour to the Royal and Derngate theatre, it used to stand proud as THE pre-theatre venue. With falling footfall under previous management, their new energetic owner approached WE CAN Creative with a view to turn it all around.
It needed a new image. It needed new ideas. And that was just to begin with. So our Creative Director sat down with their management to discuss giving them an entirely new look and feel. One which hinted at the rich history, and their new focus on fantastic food. Whilst they got stuck in to the look, our strategic team got to grips with how to begin drawing new customers in.
Being in the centre of the Northampton big business district and with fast wi-fi, it was the prime venue for fast lunch breaks whilst at work, private office parties and after work drinks. In short, perfect for business. So along with a business pack to promote these benefits to the businesses in the area, we created a “Mailcoach Messenger” loyalty card for the “social secretaries” offering 10% off to any employees who come along with them.
Below are the results of the first stage – new lunch menus, Christmas menus, evening food menus, business benefits pack and loyalty card. And there’s plenty more to come…
If you’ve got a similar challenge with your restaurant or pub, get in touch. We can come and visit you for free at your venue to discuss and give you a quote.
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